The Unit named as 10star’s front-end development partner

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The Unit, a sports betting and online gaming development company, has signed a deal to become the front-end development partner for sportsbook supplier 10star.

The Unit specialises in product development across sports, casino, free-to-play and gamification platforms.

As part of the agreement, The Unit will design a personalised front-end system for customers of 10star’s trading platform. The front-end will be created with customer experience at its core, with easy accessibility for users.

Matthew Smith, head of modelling at 10star, said that The Unit was the obvious choice when searching for a developer for their front-end.

“The 10star platform offers real-time risk management and pricing and requires a user interface that provides relevant information in an intuitive way, enabling trading teams to make the correct decisions under pressure,” said Smith.

“The Unit really stood out to us as partner, not just because of their highly-skilled development team and proven track record of delivery, but also their deep domain knowledge across industry verticals, which we at 10star believe is vital in creating a best-in-class experience for our users.”

Paddy Casey, co-founder at The Unit, hailed 10star as the “ideal partner” and praised the easy navigation of The Unit’s front-end design.

“10star’s proven success in trading and risk-management make them the ideal partner for us, and we are delighted to be able to provide them with our expertise and help further develop the trading platform,” said Casey. “Our front-end solution is easy to navigate and sets a new standard for trading interfaces.”

“In the current marketplace, especially in the US, we’re seeing that operational efficiency is as important as growth. 10star is now providing flexible optionality in unique pricing and risk-management to its clients, and we’re thrilled to be helping them achieve these ends.”

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