Inspired extends virtual sports deal with Paddy Power

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Inspired has signed an agreement to extend its existing virtual sports provider contract with Flutter-owned Paddy Power.

The extension will allow Inspired to continue providing Paddy Power’s retail venues across the UK and Ireland with its products.

“We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years,” said Brooks Pierce, president and chief executive officer of Inspired. “We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their virtual sports offerings.”

Vince Bateson, head of retail gaming at Paddy Power, said the deal would allow Paddy Power to continue offering quality virtual sports products.

“We are pleased to extend our relationship with Inspired for virtual sports products in all our retail betting shops in the UK and Ireland,” said Bateson. “Our customers enjoy virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops.”

Inspired has extended this deal multiple times, including in 2016.

Earlier this month, Inspired reported a 8.9% rise in revenue for the first quarter of the year.

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