Aristocrat Gaming announces partnership with Inspired Entertainment

Aristocrat will facilitate Inspired to bring its virtual sports experiences to the National Football League (NFL).

The NFL and Aristocrat already have an existing multi-year, global licensing agreement.

Hector Fernandez, Aristocrat Gaming CEO, said: “Through Inspired, this NFL license expansion into virtual sports presents a ground-breaking entertainment option that’s never been done before.

“As part of our overall NFL strategy, we are thrilled to tap into the global appeal the NFL offers to current and new fans and casino, sports betting, and lottery players.”

The simulated games from Inspired will enable customers to wager on virtual NFL teams as they compete in games against one another.

All 32 NFL team logos are licensed for use in the simulations, as well as the NFL shield and the Super Bowl logo.

Standard sportsbook-style wagering options will also be available for these simulated matches, including money line bets and total touchdowns.

By offering virtual sports, Inspired can facilitate sports betting without the need for a live game to be in progress.

Brooks Pierce, Inspired President and CEO said: “We are delighted to work with the NFL and Aristocrat Gaming on this historic new simulated gaming experience to bring fans a unique way to connect with the game, even in the off-season.

“We look forward to launching this partnership and reaching millions of NFL fans with exciting entertainment options both online and in retail.”

Inspired Entertainment has a portfolio dedicated to technology and hardware services related to regulated gaming, betting and casino games.

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